Effective communication starts with a robust strategy. And while many organizations have this locked up, many do not. That's where I can help.
I work with organizations of all sizes to develop communication platforms, strategies and message frameworks that are rooted in brand truths, truly differentiating, and capable of being translated into multi-channel programs that reach and engage multiple stakeholders.
The leadership of any business is an essential ingredient of an effective communications program.
I help companies and other organizations to identify and hone appropriate platforms and messages for CEOs and other C-Suite executives, then develop programs that help to establish them as thought leaders, through a combination of owned content, earned media, and visibility at hand-picked industry events and conferences.
Nobody wants a crisis to happen, but most organizations face one at some point.
I help to identify, rank and anticipate issues, recommending measures to minimize the risk of them blowing up into full-blown crises, and protocols for responding , if they do.
Every crisis plan needs stress-testing, and I run a variety of workshops and training courses to ensure organizations are prepared for every eventuality.
Finding the right leader for your comms function takes time. But leaving a vacuum, even for a short time, can result in lost opportunities and reputation risk.
I undertake interim placements at VP or Director of Comms level, stepping in to lead this important function and ensure continuity.
This enables you to take the time needed to find the best possible permanent solution.
In order to cut through, every organization needs to produce a regular flow of high quality content. But with limited resources, this often falls down the comms team's list of priorities - or off completely.
I work with organizations to write and produce content that is aligned with commercial strategies and messages, from CEO blogs, to white papers, to full-blown campaign tool kits.
There is increasing pressure on in-house and agency comms teams to demonstrate the value of what they deliver.
I sit on the international board of the Association for the Measurement and Evaluation of Communication (AMEC), and use that expertise to develop measurement frameworks for PR programs that go way beyond vanity metrics, to measure what really matters.